Cats, Innovation, Pets

How to feed a cat: Consensus statement to the veterinary community

The American Association of Feline Practitioners (AAFP) today released the AAFP Consensus Statement, “Feline Feeding Programs: Addressing Behavioral Needs to Improve Feline Health and Wellbeing” and accompanying client brochure to the veterinary community. The Consensus Statement, published in the Journal of Feline Medicine and Surgery, explores the medical, social, and emotional problems that can result from the manner in which most cats are currently fed. This statement focuses on “how to feed” because an often-overlooked aspect of feline health is how cats are fed.

This Consensus Statement identifies normal feeding behaviors in cats. It provides strategies to allow these normal feline feeding behaviors, such as hunting and foraging, and eating frequent small meals in a solitary fashion, to occur in the home environment — even in a multi-pet home. Allowing cats to exhibit these normal feeding behaviors regularly, can help alleviate or prevent stress-related issues such as cystitis, and/or obesity-related problems such as inactivity and overeating. Reducing stress with appropriate feeding programs can also help anxious cats, who in an attempt to avoid other pets in the household, may not access the food frequently enough and lose weight.

“Currently, most pet cats are fed in one location ad libitum, or receive one or two large and usually quite palatable meals daily. In addition, many indoor cats have little environmental stimulation, and eating can become an activity in and of itself,” says the Consensus Statement’s chair, Tammy Sadek, DVM, DABVP (Feline). “This current type of feeding process does not address the behavioral needs of cats. Appropriate feeding programs need to be customized for each household, and should incorporate the needs of all cats for play, predation, and a location to eat and drink where they feel safe.”




The rise of the fat cat and how to put yours on a weight loss plan

Garfield’s got company: An estimated 60 percent of cats in America are clinically overweight.“Similar to humans, it can cause diabetes, as well as osteoarthritis, since the joints and musculoskeletal system have to support and carry more weight,” says Grace Mengel, service head at Penn Vet’s Ryan Hospital Primary Care Service. Mengel notes that extra poundage can cause a bounty of other problems, too, like inflammation that can lead to kidney and respiratory problems, as well as grooming issues, because the excess body fat makes it difficult for cats to reach certain areas. Overweight cats also often suffer emotionally, drowning in the sorrows of a decreased quality of life.




Another shortlist…

Yet another reason we are popping the champagne corks here in Pet Trade Innovations Central, the amazing Doc & Phoebe system has been short listed for the Product Innovation of the year


We are so honored and humbled to be working with such wonderful people and we really do believe the system is the only way for your indoor cats

Cats, Innovation, Pets

And the Winner is …..


Pet Trade Innovations are proud to announce we were shortlisted for the Pet Innovation Award at last nights PIF Awards. The innovative indoor cat feeding system came into the Top 5 – we unfortunately weren’t the winners but to be amongst and within the Top 5 of such distinguished colleagues within the industry is something we have decided to shout about!

We have been reliably informed that the entrants this year were all fabulous and to get shortlisted was a feat indeed.

Congratulations to all winners – we are humbled to be amongst such esteemed colleagues within the remarkable Pet Trade Industry!

I have worked in this industry my entire life and am truly encouraged by all the new innovations and products coming into the market. If you were looking to build your brand within this exciting industry please do get in touch 🙂

This really is the best Industry to work in ….. thanks to everyone who made the Awards last night a special, enjoyable night .. and again congrats to all the deserved winners