Cats, Innovation, Pets

How to feed a cat: Consensus statement to the veterinary community

The American Association of Feline Practitioners (AAFP) today released the AAFP Consensus Statement, “Feline Feeding Programs: Addressing Behavioral Needs to Improve Feline Health and Wellbeing” and accompanying client brochure to the veterinary community. The Consensus Statement, published in the Journal of Feline Medicine and Surgery, explores the medical, social, and emotional problems that can result from the manner in which most cats are currently fed. This statement focuses on “how to feed” because an often-overlooked aspect of feline health is how cats are fed.

This Consensus Statement identifies normal feeding behaviors in cats. It provides strategies to allow these normal feline feeding behaviors, such as hunting and foraging, and eating frequent small meals in a solitary fashion, to occur in the home environment — even in a multi-pet home. Allowing cats to exhibit these normal feeding behaviors regularly, can help alleviate or prevent stress-related issues such as cystitis, and/or obesity-related problems such as inactivity and overeating. Reducing stress with appropriate feeding programs can also help anxious cats, who in an attempt to avoid other pets in the household, may not access the food frequently enough and lose weight.

“Currently, most pet cats are fed in one location ad libitum, or receive one or two large and usually quite palatable meals daily. In addition, many indoor cats have little environmental stimulation, and eating can become an activity in and of itself,” says the Consensus Statement’s chair, Tammy Sadek, DVM, DABVP (Feline). “This current type of feeding process does not address the behavioral needs of cats. Appropriate feeding programs need to be customized for each household, and should incorporate the needs of all cats for play, predation, and a location to eat and drink where they feel safe.”



Cats, Innovation, Pets

And the Winner is …..


Pet Trade Innovations are proud to announce we were shortlisted for the Pet Innovation Award at last nights PIF Awards. The innovative indoor cat feeding system came into the Top 5 – we unfortunately weren’t the winners but to be amongst and within the Top 5 of such distinguished colleagues within the industry is something we have decided to shout about!

We have been reliably informed that the entrants this year were all fabulous and to get shortlisted was a feat indeed.

Congratulations to all winners – we are humbled to be amongst such esteemed colleagues within the remarkable Pet Trade Industry!

I have worked in this industry my entire life and am truly encouraged by all the new innovations and products coming into the market. If you were looking to build your brand within this exciting industry please do get in touch 🙂

This really is the best Industry to work in ….. thanks to everyone who made the Awards last night a special, enjoyable night .. and again congrats to all the deserved winners





Cats, Innovation, Pets

Veterinarians are using the Indoor Hunting Feeder

Veterinarians are not only recommending The Indoor Hunting Feeder to their clients, they are using it to feed their own cats

“The Indoor Hunting Feeder is an innovative and effective method to help cats lose weight, stimulates exercise and natural hunting behaviors.  I have been delighted with the effects on my own cat, who has become an expert indoor hunter!”

Leilani Alvarez, DVM, DACVSMR

Diplomate, American College of Veterinary Sports Medicine & Rehabilitation; Certified in Veterinary Acupuncture, Canine Rehabilitation and Chinese Herbal Medicine; Director, Integrative and Rehabilitative Medicine; The Animal Medical Center

The Doc & Phoebe’s Indoor Hunting Feeder is the first and only veterinary designed system to improve the most common undesirable behaviors in cats…

  • Scarf and barf
  • Waking owners at night to be fed
  • Aggression/destruction
  • Urinating outside of the litter box
  • Obesity
  • Boredom

Dog, Innovation, Pets

Final garden clear up time…

Is it time to clean the garden one more time before we move into Autumn?

Our Arms Length Poop Scoop is a great addition to any dog family.

Its easy to use and store but also has been designed to allow for no bending over when you collect the poop. The extendable handle has been specially created to allow for easy scooping on grass and paths.

This is our best seller, if you don’t believe how good this product is just read the reviews:


“The item works really well and makes dog poo duties much easier and quicker to carry out and I’m so glad I made this purchase. The pan and the brush handles both extend to suit your height requirements and it’s so easy to use.”

“Now this? is the best pet purchase I have made in a very long time. I have been using this every other day for several weeks. No more using gloves, poop bags and getting up close and personal. Takes a couple of goes to get used to it, but now I use a bucket, bin liner, use the flat side to scoop up the mess (paving back garden, rescue dogs won’t use grass) then empty into bucket. Tie off the bag, straight in the wheelie. Makes a daunting job done in five minutes. Gets up the solids and the runny stuff, then a couple of buckets of water and disinfectant plus a quick hose and garden good as new. I love this thing. Excellent invention.”
“This is a top item, it is extremely strong and makes the job so much easier, I would recommend to everyone and as it is extendable it doesn’t matter how tall or short you are its my number one but this year”