I initially met with John from HandiScoop at last years InterZoo, Germany. After a number of discussions, we decided to work in partnership to market Handiscoop to a wider audience. By combining John’s design skills with my extensive commercial experience I feel we are well placed to take this product to the next level and are excited to see what the future holds.
Since starting the partnership I have helped push it further into the market by improving the branding & expanding the ranges to make it more appealing to both retailers & consumers. We have recently redesigned the packaging to more clearly show its purpose and functionality.
The product was recently featured on BBC 2s Dragon’s Den, sadly it didn’t get investment – however it has given us the opportunity to look at other avenues and has been a real boost to getting the brand seen.